How Will People Find Your Website?

This is an important question you need to ask yourself when considering a website. Search engines play an important role in directing people to your site. Will the success of your site depend on being directed through search engines? If your answer is "yes" then you might want to consider Search Engine Optimization.

There are so many reasons why your web pages need optimization. If your website is currently ranking high and you want to maintain your position for keyword phrases, you'll need SEO. Perhaps your website is ranking for the wrong keyword phrases and you want it corrected. Is your website's internal site architecture making sense to your visitors and then search engines? If you have a new website then you definitely need optimization, especially if you expect to make an income from your website.

How Does This Work?

Davenport Design & Advertising utilizes a strategic combination of several techniques that will enable websites to rank higher on the search engine results pages for specific targeted keywords and at the same time bring in real targeted traffic.

So how does all this work? Search engines collect information from your optimized web pages to figure out what your site is about, what you are selling and the services you offer. The information gathered is then used by major search engine programs against over 100+ factors to determine the relevancy and how to rank your website in their results pages. These on-page SEO factors help determine how your web pages rank against your competitors. Some of the on-page search engine optimization factors are:

  • HTML Validation
  • Site architecture
  • Anchor text
  • Optimized web copy
  • Internet link structure
  • Keywords in Title Tag
  • "Spider-ability" of web pages
  • Directory listings
  • Keywords and Key phrases
  • Meta Tags in some engines
  • Words in Headers
  • and many more...

What is Natural Search Engine Optimization?

The websites shown in the top listings on the major search engines (Google, Yahoo and MSN) are the ones getting traffic, and often sales. These sites have more than likely been optimized. Natural search engine optimization requires an understanding of how search engines work, what optimization techniques are ethical, and how your prospects are using the search engines. On-page website optimization is a task that requires knowledge of marketing and technical understanding of how search engine algorithms work.

There are two important factors in any Search Engine Optimization Campaign:

  1. 1Serve the site visitors what they want
    Sounds simple? It is if you can catch their visitors attention with your products or services. Let us define your corporate image on the web and help your marketing strategy become a real effective campaign. We'll give your visitors on your website and give them a reason to keep browsing. We build this feature into every website we design.
  2. 2Serve the search engine spiders what they want
    Search Engines have computers and programs called "Spiders" that collect information about your web pages in an attempt to "figure out" what your pages are about. These spiders gather information from your pages and use these in factoring which sites get ranked higher than others. Search Engines analyze over 100 On-Page factors when analyzing your web pages. Spiders are busy little creatures that have a lot of sites to visit in a short period of time. Depending on the particular search engine algorithm, the spider may not actually read all the text on your page. Some stop after a certain number of lines or even characters. A spider is basically deaf, dumb and blind. It uses a proprietary impersonal algorithm to do two things:
    — It will read the content on your webpage to determine keyword saturation, density, consistency and frequency.
    — It will follow the internal and external links from your site and determine the relevancy of these links in relationship to your content.