Creative Web Sites
Since you only have 8 seconds to reach your customer online, the visuals need to be powerfully appealing and the site needs easy-to-use navigation and a clean layout, not to mention being accessible online to search engines. Let us simplify the process for you, help to define your goals and build a web site that best represents and reinforces your corporate image. Our sites boast many of the "bells and whistles" you expect from a web design firm but with a creative touch that is unique to Davenport Design & Advertising. All the graphics, layout, photos and functionality is highly optimized for faster display, better clarity, easier readability and navigation. Many of our sites use animated graphics, mouse-over buttons and other javascript effects that grab the attention of the viewer and compel them to explore the site. Not only are our web sites technically savvy in regard to function, but they also build upon your unique marketing message or brand.
Graphic Appearance
How it looks, size, and graphic styling considerations can be dependent on many factors beyond how your site was created. The speed of the internet connection, the processor speed of the computer that's loading it and the resolution of the screen that's viewing it are also important. We are basing our specs on a standard DSL connection for a PC running IE 7.0, in a Windows XP environment on a 2.0 Ghz. speed computer processor.
Navigational Structure
There are many navigational styles that usually fall within 4 to 5 different layouts. Regardless of the style of navigation chosen the site should be easy to navigate for anyone looking at the site for the first time and anything that is available to the viewer that is important should be accessible with two to three clicks at the most.
Marketability, Branding, & Communication
How and what it communicates to a visitor. Does your website communicate YOUR BRAND effectively/consistently?
Branding Your Business Online:
Is the site designed and functioning in line with the pre-existing or proposed BRAND IDENTITY? How does it engage the viewer? IS your company's brand present throughout your website? Is the content successful at explaining what the company does and how their products or services can benefit a person in a positive way? Is there a call to action or mechanism in place that gets a person to respond in a measurable way? Are the KPI- Key Performance Indicators actually measured for the site by using a variety of tracking software to validate not only the movement of persons on the site, where they went, how long they spend there and overall the "Stickiness" of your site. Keeping in mind that you don't solely measure your site from one source ie: measuring Google Ad-words with Google Analytics alone. Are you learning for the information gathered and making changes to your website accordingly? At the least, your site should be complimenting other branding materials in a consistent message that builds to a conclusion in the viewers mind which attributes to a higher market share and increased business. In short, your marketing should be the right look, to the right audience, at the right time with the right offer or service.
Measurements of success in this area may seem subjective but they can be measured objectively through: Technology- driven tools, random samplings, surveys of customers and other marketing strategies. As people have less and less time to view your website and marketing message, it is increasingly important to get it down in as few words and visuals as possible for the highest impact and the quickest means of communicating your brand effectively.
Scalability, Flexibility, and Analytics
How the site is built? How easy is it to make changes to the site? Does the site look the same on multiple browsers/platforms?
Is your website scalable? Meaning can it be upgraded easily from where it is at or must it be rebuilt from scratch because it is software, browser, server, or code dependent in a negative way?
Let Your Website Work For You
Allow us to bring it to life again.
Your business is not like everybody elseÕs, so why should your website be any different. Do not settle for cheap looking, square, predictable websites that are hard-to navigate, slow to download and simply an interesting to your users. Opt for a genuine-website built by our team of seasoned and trained professionals who will make your website sing again and get your business the attention it deserves.
We are also very fair with our pricing for quality, one-of-a-kind websites that are built from a three-point perspective.
- 1GRAPHICALLY-DESIGNED TO HIGH MARKETING STANDARDS SO THAT THERE IS CLEAR COMMUNICATION (the right look 7 feel). Clear communication/navigation throughout the site-only the best photograph, copyright, graphics, and typography is used synergistically to convey your message.
- 2THE RIGHT VIEWERS IN MIND- Relative content encouraged and SEO standards are used with regard to the spider-ability of webpage construction. Also called Natural or Organic Search Engine Optimization. This is where we build a site to pre-defined detail that actually helps search engines, directives, and ultimately on-line users to find your site more readily with less ARTIFICAL intervention such as burner? Ads and outsourced SEO, or even GOOGLE ADWORDS.
- 3THE RIGHT TECHNOLOGY USED We use the best coding standards and on-line technology to build and develop your website environment. We start with a thorough interview to assess your needs and determine which technology best suits your website. Before we begin, we explain in simple detail what we suggest would work best based on GOALS. We then create standardized code-from scratch that is NOT-SOFTWARE dependent and is scaleable for future alterations. Any software or help tools that are there only to speed up the process. We test our code offline prior to launching and then we test again on-line to work out compatibility issues with browsers. We aren't afraid of trying of challenges and in doing so, we have made some of our sites perform in ways it isn't normally able to do (ex. Trident Consulting without our intervention. One example is where we had a site automatically pull customer responses from multiple online contact forms through a custom-code that processed customer needs, organized and placed information into a single in-office server and sent auto-respondents through white paper (PDFs and e-mail responses). In short, the website works as a virtual assistant responding to client needs in a minute-by-minute basis.